Mallory

The Creative Force Behind 187 Customs

When you think of the vibrant energy that keeps the 187 Crew’s story alive both on and off the track, look no further than Mallory. Widely recognized as Phantom’s better half, Mallory is the heartbeat of 187’s Social Media and Marketing. Her passion for storytelling, coupled with a deep appreciation for racing culture, has cemented her as an indispensable part of the team.

Mallory’s journey is as captivating as the photos she takes under the name “Mallory Elizabeth Photography.” As a highly talented drag racing photographer, she masterfully captures the essence of high-speed action and the raw emotions that come with it. Whether it’s a dramatic burnout or the split-second thrill of crossing the finish line, her lens turns fleeting moments into timeless memories.

But Mallory’s story doesn't begin with a camera or a racetrack—it begins on the bustling streets of New York City. Growing up in the cultural melting pot of the Big Apple, Mallory discovered her love for the arts at an early age. This led her to pursue a degree in Musical Theatre, a decision that would shape her creative identity.

Phantom

Richard

Over the years, Mallory graced the stage in dozens of musicals, bringing characters to life with her voice, movement, and boundless charisma. From the dazzling lights of the theater to the roar of engines at the drag strip, her ability to connect with an audience—whether they’re seated in a theater or scrolling through Instagram—has always set her apart.

Despite the shift from stage performances to marketing campaigns and photo editing, Mallory’s roots in theatre remain a cherished part of her story. The discipline, creativity, and storytelling skills she honed in the world of performing arts seamlessly translate into her work with the 187 Crew.

Today, Mallory is a driving force behind the 187 Customs brand, curating their online presence and engaging with fans worldwide. Her unique blend of artistic vision and marketing expertise helps the team reach new audiences while deepening connections with their loyal followers.

Whether she’s behind the camera, planning content strategies, or reminiscing about her time in the spotlight, Mallory’s dedication shines brightly. She isn’t just an essential member of the team; she’s a storyteller, capturing and sharing the spirit of 187 Customs with the world.